AMY WALEN FOR STATE REPRESENTATIVE TV AD

During Amy Walen’s re-election campaign for State Representative in the 48th Legislative District, we set out to create a TV ad that reinforced a simple but powerful message: Amy is working to make life more affordable and put money back in people’s wallets.

To drive this point home, we used a piggy bank motif, ensuring voters associated Amy with lower costs and financial relief. The ad highlighted her track record of tackling affordability issues—cutting hidden fees, lowering prescription drug prices, and making housing more accessible. Every scene was designed to emphasize how Amy’s leadership in Olympia had delivered real savings for Washington families.

By keeping the tone approachable and visually engaging, we made sure Amy’s commitment to affordability stood out. The response from voters was overwhelmingly positive, reinforcing that pocketbook issues matter—and that Amy Walen had been a champion in the fight to keep costs down.